Deutsche Messe and Krasnoyarsk Fair Announce Beginning of Joint Work
10 February 2014
Hannover / Krasnoyarsk
Deutsche Messe RUS, a subsidiary of the German exhibition company Deutsche Messe AG, and Krasnoyarsk Fair Exhibition Company have signed a partnership agreement to start working together to organize and conduct the specialized exhibition of woodworking industry ExpoDrev. ExpoDrev will be held on September, 9 – 12, 2014 in the SIBERIA International Exhibition Business Centre (Krasnoyarsk, Russia).
The woodworking industry exhibition in Krasnoyarsk was launched in 1999, and later on ExpoDrev has become one of the leading exhibitions of this industry. It demonstrates a complete range of technologies and systems for woodworking – starting from harvesting and primary processing machines and tools to the highest class equipment. 175 exhibitors from 19 countries showcased their products and services at ExpoDrev 2013.
Wolfgang Lenarz, Senior Vice President (Deutsche Messe AG) and Managing Director, noted that foreign companies operating in the field of wood processing are extremely interested in strengthening its positions in Russia. "Having become a partner and co-organizer of the ExpoDrev project we can offer our German and international clients a well-developed platform in the region. Siberia is a rapidly growing market with enormous prospect in the wood sector particularly. Being the second largest entity of the Russian Federation, Krasnoyarsk Territory has 10 % of all forest reserves in the country. Therefore, timber and wood constitute a significant part of the economy of the region. And the presence of global brands will contribute to the modernization of production, which, in turn, will strengthen the business position of the Krasnoyarsk Territory."
"We expect that the consolidation of domestic and European experience in the organization and promotion of exhibitions will allow us to be leaders not only in the region but also throughout the country,» - said Sergei Sobolev, the Director General of Krasnoyarsk Fair Exhibition Company.
The signing of a partnership agreement between Deutsche Messe RUS and Krasnoyarsk Fair Exhibition Company is a continuation of active development activities in Russia of a major German exhibition organizer. The process began in July 2013 when Deutsche Messe and MVK-Ural Exhibition Company announced a joint exhibition LESPROM-Ural in Yekaterinburg.
Today, Deutsche Messe has two woodworking brands in two major regions of Russia in its portfolio.
Due to its brand exhibition LIGNA, Deutsche Messe will provide the Russian market access to the world's largest equipment manufacturers; as well it will share a long experience with its new partners.